The Challenge

Gramon asked us to develop their first line of eye drops: Colirio – Advence – Hidra. This was a full build-from-scratch project, with the only thing pre-defined being the product names. The project included brand creation and development, visual identity, and packaging design.

The Dandy Approach

Following an exhaustive benchmarking phase, our creative team pitched several ideas, and one clearly stood out: the brand centered around “the drop in the eye” concept. Once we got the green light on the brand, we finalized the color palette for the entire product family and dove into packaging design. The outcome: A dynamic, attention-grabbing brand that stood out across retail points of sale which propelled Coltix to market leadership shortly after its launch—a position it still holds today.

About

Coltix is the eye drops brand from Gramon Laboratories, part of Roemmers Group, a leader in the pharmaceutical industry. With production plants in Argentina, Mexico, Brazil, and Colombia, along with their Siegfried Rhein brand in Mexico, they’ve solidified their position as Latin America’s pharmaceutical giant on the global stage.