The Challenge

At the time, Dazzler was preparing for its debut and needed to establish its brand presence by highlighting its prime locations, sophisticated finishes, and designs by renowned architects, such as Carlos Ott for the Dazzler Montevideo hotel in Uruguay.

The Dandy Approach

We launched the “No hay con que Dazzler” (There’s Nothing Like Dazzler) campaign to introduce the brand and showcase its exceptional locations across the Americas. The campaign’s creative concept emphasized the unmatched quality of Dazzler hotels. We employed a media strategy that included out-of-home (OOH) advertising and distribution in tourist magazines on airplanes and ferries. The campaign’s success led to Dazzler’s acquisition by Wyndham Hotel Group, which subsequently established its Latin American headquarters.

About

Dazzler is a brand within Wyndham Hotel Group, the world’s leading hotel company with over 8,000 hotels across 153 countries and 6 continents, boasting more than half a million rooms.