The Challenge

Henkel USA needed to determine whether their audience grasped the brand’s key messages through detailed explanations or simple headlines and claims. They sought a strategy to optimize communication for their body care products, which include bar soap, body wash, and liquid hand soap.

The Dandy Approach

Partnering with Tribu, the data-driven strategic marketing agency, we developed key visuals for Henkel Dial’s three product lines. Our process involved testing various models, packaging designs, headlines, and copy options. The insights we provided led to a highly successful campaign launch. This strategy ensured that Henkel Dial efficiently communicated its key messages and made a strong impact across multiple communication platforms.

About

Henkel is a leading German company specializing in commercial and industrial chemicals, based in Düsseldorf. Founded in 1876, Henkel’s iconic brand, Dreiring, introduced the well-known Fa toilet soap in 1954 and later expanded its product line in the 70s to include deodorants and shower gels.