The Challenge

Topcret aimed to launch a paid media campaign targeting Spain and England to attract installer representatives. The goal was to reach a highly discerning audience and showcase the exceptional finishes and versatility of their products.

The Dandy Approach

In collaboration with Tribu, the data-driven marketing agency founded by Pablo Gazzera, former EVP of Unilever London, we crafted a digital marketing campaign powered by insights and data. Our strategy included hyper-targeted ads across various European media outlets. By analyzing data, we identified the specific needs and preferences of our target audiences and integrated these insights into the creative process. The campaign featured real-time monitoring and message adjustments to optimize performance and maximize return on investment (ROI).

About

Topcret is Spain’s leading company specializing in the creation, production, and application of waxed concrete and coatings for a wide range of surfaces, including floors, walls, bathroom and kitchen furniture, exteriors, and swimming pools.