The Challenge

The main challenge in launching her own brand was to adapt many of her traditional dishes to the North American palate, while maintaining their distinctive flavor. Mission accomplished! The acceptance was so remarkable that she decided to found her own company and launch its flagship product: “Chimichurri”. However, she was still facing a problem: she had to determine her marketing platform before expanding production to reach mass retail.

The Dandy Approach

From the start, we collaborated closely with the Mummy’s Yummys team to develop their brand and visual identity. We enlisted top Argentinian gastronomic photographer Eduardo Torres to bring the brand’s concept, tone, and voice to life. We also built their online presence with a custom Shopify website, designed to offer a unique and engaging user experience. The result? A refined, authentic brand presence and a high-performing website that drives sales across the U.S., effectively positioning their product for mass retail success.

About

Mummy’s Yummys is a startup offering gourmet products based on traditional Argentinian recipes. Founded by a passionate Argentinian chef in New York in 2019 and now based in Florida, the company introduced its flagship product, “Chimichurri,” to the market.