The Challenge

Mummy’s Yummys needed to adapt its traditional Argentinian dishes to suit the American palate while maintaining their authentic flavor. A key brand differentiator was the use of top-quality ingredients, which had to be clearly communicated through the packaging.

The Dandy Approach

We designed the packaging for “Chimichurri,” the company’s debut product, to reflect its gourmet quality and authenticity. The design featured a distinctive die-cut that emphasized the brand’s traditional yet refined North American style. We developed various elements for the brand identity, including iconography and detailed illustrations of the ingredients. The color palette was carefully chosen to evoke nature and highlight the freshness of the ingredients. Our goal was to ensure that every time consumers handle Mummy’s Yummys, they perceive both quality and tradition.

About

Mummy’s Yummys is a startup offering gastronomic products based on traditional Argentinian recipes. Founded by a passionate Argentinian chef in New York in 2019 and now based in Florida, Mummy’s Yummys launched its first product, “Chimichurri,” to the market