The Challenge

Ethical Pharma contacted us to refine the identity of their brand, NutriBaby. This is the brand the lab aimed to establish in retail. They also wanted to develop their own online store.

The Dandy Approach

Our first step was to conduct various market studies to generate insights that would help us understand NutriBaby’s market position and identify repositioning opportunities. This allowed us to provide the client with recommendations backed by data. Given that this is a lab brand recommended by doctors, its natural channel should be pharmacy chains. We also identified the need to move away from the playful identity of their retail-oriented packaging to a more tech-savvy and streamlined aesthetic that aligns with the pharma world, leveraging its strength as the nutritional division of the pharmaceutical giant Roemmers. This analysis and our recommendations perfectly aligned with the strategy of their main competitor, also rooted in pharma. Our team successfully crafted a clean, clear, and serious identity that still feels fresh and youthful. The branding for the e-commerce site and the media outreach campaigns were created in this manner.

About

NutriBaby is the nutritional brand from Ethical Pharma, the nutritional division of Roemmers Group, a leader in the pharmaceutical industry. With production plants in Argentina, Mexico, Brazil, and Colombia, and their Siegfried Rhein brand in Mexico, they’ve positioned themselves as Latin America’s pharmaceutical giant on the global stage.