The Challenge

In 2016, Telecentro marked its 25th anniversary and recognized the need to enhance its market presence. A key initiative was the complete overhaul of its brand identity to better reflect its evolution into the digital age while retaining its core essence.

The Dandy Approach

We undertook a comprehensive rebranding project to modernize Telecentro’s visual identity. Our focus was on creating a clear and contemporary brand that showcased its digital transformation. We developed cohesive sub-brands for different service lines, selected modern typography, and vibrant colors to represent innovation and accessibility. The rebrand included designing versatile visual assets adaptable to both print and digital formats, ensuring a consistent and optimized visual experience. Detailed guidelines were established to maintain coherence across all media. This revitalized brand identity provided Telecentro with a strong foundation for continued growth in the digital landscape.

About

Telecentro is a leading telecommunications company in Argentina, with a strong market presence since 1990. They offer a diverse range of services including cable TV, internet, and both digital and fixed-line telephony.