The Challenge

Tienda Inglesa recognized the need to update the appearance of its stores, encompassing a wide range of assets such as store layout, signage, and visual identity. The challenge was to modernize and standardize the brand image across all branches.

The Dandy Approach

We undertook a comprehensive restyling of the store layout, addressing branding, signage, illustrations, and promotional elements. Our work involved embedding the new image into the company’s culture and operations to ensure consistency across all stores. The objective was to create a refreshed brand identity while honoring the established one, achieving coherence throughout the entire chain. This project resulted in one of the most extensive and complex brand books ever developed by our team.

About

Tienda Inglesa is the leading supermarket and superstore chain in Uruguay, founded by John Henderson, an English immigrant who became a significant figure in the country’s business history.