The Challenge

Mummy’s Yummys needed to raise awareness about its exceptional recipe and establish a presence in the U.S. food market. The goal was to build a community around the brand and effectively generate buzz.

The Dandy Approach

We concentrated on Mummy’s Yummys’ Instagram profile to build a dedicated community. We developed a strategic plan with clear objectives, creating a feed that aligned with the brand’s aesthetic and invited audiences to explore both the product and its story. By emphasizing the product’s unique qualities in the culinary space, we established a robust social media presence that resonated with audiences and spread the delicious “Chimichurri” recipe across the United States.

About

Mummy’s Yummys is a startup offering gourmet products based on traditional Argentinian recipes. Founded by a passionate Argentinian chef in New York in 2019 and now based in Florida, the company introduced its flagship product, “Chimichurri,” to the market.