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Mummy’s Yummys
Mummy’s Yummys – Social & Community Strategy
Company
Mummy’s Yummys is a startup offering gourmet products based on traditional Argentinian recipes. Founded by a passionate Argentinian chef in New York in 2019 and now based in Florida, the company introduced its flagship product, “Chimichurri,” to the market.
The Challenge
Mummy’s Yummys needed to raise awareness about its exceptional recipe and establish a presence in the U.S. food market. The goal was to build a community around the brand and effectively generate buzz.
The Dandy Approach
We concentrated on Mummy’s Yummys’ Instagram profile to build a dedicated community. We developed a strategic plan with clear objectives, creating a feed that aligned with the brand’s aesthetic and invited audiences to explore both the product and its story. By emphasizing the product’s unique qualities in the culinary space, we established a robust social media presence that resonated with audiences and spread the delicious “Chimichurri” recipe across the United States.
